Introducing the new Nissan Murano, completely redesigned with loads of luxury features, called for a luxury event. George P. Johnson asked us to support Nissan’s effort to bring the press to the Carneros Resort and Spa in Napa, California and host education sessions, onsite meals, and entertainment, including a private wine tasting tour.
To highlight the car’s updated features and benefits, we created a slate of product activation games that would, for example, show how much cargo the vehicle can fit. We conceived of a demonstration with a hardened, handheld tapping device, to show just how sound dampening the vehicle’s interior construction and materials are. When it came time for the long test drive around beautiful Napa Valley, we designed a closed-course proving ground at a stopping point along the route where drivers from the worldwide media operated the SUV under adverse conditions. A bonus “Reverse Driving Course” allowed drivers to experience the capabilities of the new 360-degree backup camera system.
Amy Williams - Account Director
Cherise Clifton - Account Manager
James A. Kern - Creative Director