Volkswagen National Experiential Program

When Deutsch won the Volkswagen account, it included all marketing disciplines, which demanded they  add a true experiential creative department to their team. We were honored to be their choice. Over six months, we helped assemble a national campaign, creating an event kit (actually five duplicate event kits to be stored at hubs around the US, along with five teams to run them) for VW to deploy at any sponsorship activation. Additional highlights included pregame and halftime activations around DC United’s soccer games (VW is their jersey sponsor), and a VW “garage” at one end of the field. We produced the fan experience for the TDI Cup racing series, featuring TDI-enabled Jettas on NASCAR tracks, and a custom mobile tour truck for each of those race tracks with activations for racing enthusiasts. We also helped create the launch campaign of a new Jetta with airport activations in 5 top US airports (ORD, JFK, LAX, ATL, DEN).

Volkswagen Group
Client Team

Jamie Mercier Doucet - Senior Specialist, Experiential Marketing
Clark Campbell - Motorsport Manager

Deutsch LA

Matt Wechsler - SVP Managing Director Experiential Marketing
John Avery - Executive Creative Director
James A. Kern - Experiential Creative Director
Damian Areyan - Management Supervisor, Sports Marketing and Alliances

Agency Team
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